Google Ad Manager AI agent Ask Ad Manager launches in beta this month, using Gemini and retrieval-augmented generation over ...

While everyone chases better data and smarter AI, ad tech's actual constraint is that platforms are held together with brittle, hand-built integrations that break constantly. The ad tech and martech ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. Herein, a fuller report than most, with insights and ...

For the past several months, our editorial team’s inboxes have been flooded with AI-related news. New AI-powered startups are grabbing coverage alongside products from ad tech’s bold-faced names ...

While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

Get ready for the next wave of ad tech jargon, as terms like “containerization” and “multi-agent” become the buzzwords du jour. And the IAB Tech Lab is leading the way. The Tech Lab, which is the ...

In the second piece of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. From agentic AI to M&A, discover what they believe is making the biggest ...