Have you sold anything to an AI today? As AI continues to revolutionize our world, shaping how we live, work and communicate, businesses must adapt their marketing strategies to stay ahead of the ...
Nadia Alexander-Khan, Senior Marketing Strategist and Marketing Leadership expert, specialising in integrated MarComms and SOSTAC® led strategic planning. As organisations move beyond algorithm led ...
Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. The transition from broadcast media, intended to reach the masses, ...
The world’s media landscape is entering what Dentsu calls the Algorithmic Era, where artificial intelligence, agentic systems and shifting cultural norms are redrawing the boundaries between consumers ...
Certain moments in a marketing career have a way of distilling years of experience into a single, essential lesson. For me, that moment came during my time at PepsiCo, when I saw firsthand how a brand ...
(MENAFN- EIN Presswire) EINPresswire / -- For more than a decade, marketing strategy has been shaped by algorithms, platforms optimised for reach, engagement and short term performance metrics. As ...
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