Amazon Ads' MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through ...

Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

Amazon is giving all advertisers running sponsored ad campaigns through its platform access to its Amazon Marketing Cloud (AMC) clean room service, per a company announcement shared with Marketing ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

Amazon is expanding its suite of generative artificial intelligence products targeted at marketers with a new conversational assistant, according to an announcement shared with sister publication ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...