Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved ...

Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad campaigns. Amazon Ads has introduced an agentic AI tool in Creative Studio ...

When Mark Zuckerberg recently described a future where advertisers would need "no creative, no targeting demographic, no measurement," it signaled an unapologetic shift toward fully autonomous ...

Macy’s Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to purchase ads on its website through the Amazon Ads console and other APIs, according to a company ...