According to a new study by Urban Airship, analyzing customer data in aggregate to identify apps with at least six months of opt-in and opt-out user data that had sent at least 100 cumulative pushes ...

QSR brands have increasingly turned to mobile apps to engage with their customers. From McDonald's notorious deals exclusive to app users to Starbucks rewards for in-app purchases, fast food companies ...

Learn how smart mobile push notifications keep users coming back, driving better engagement and retention in today’s mobile-first landscape.

Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. User retention is mathematically one of the most important aspects ...

Amplitude released findings from a study of retention data collected from its popular analytics platform and found that the most commonly used retention metric, known as ‘N Day,’ underestimates the ...