Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And ...

Do you remember the CrowdStrike outage from last year? On July 19, 2024, millions of Windows PCs around the world suddenly crashed, showing users the infamous Blue Screen of Death. The disruption was ...

Apple today shared a new "Slide" ad that highlights the Ceramic Shield 2 cover glass on the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. The ad shows an ongoing negotiation, during which an iPhone ...

An Apple commercial features a teen using her iPad through the day, but her question at end of the commercial has people upset on social media. The video, set to the song "Go" by Louis The Child, ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ad ecosystem. If you’re still calling it Apple Search Ads, you’re already ...

Following years of speculation, Apple has confirmed it intends to introduce advertising in Apple Maps — specifically a business-focused offering designed to grab a chunk of the estimated $296 billion ...

Apple on Tuesday announced that it will begin to allow advertisers to target customers on Apple Maps, starting in the U.S. and Canada later this summer. The ads will be available to any size business ...