L’Oréal is bringing inclusivity to the makeup chair in 2023. The beauty giant announced on Jan. 3 that the brand will be releasing the world’s first handheld lipstick applicator designed for people ...

In an effort to expand accessibility for beauty consumers, L’Oréal last week showcased its new handheld, computerized makeup applicator called HAPTA. HAPTA will be piloted through L’Oréal brand ...

Posts from this topic will be added to your daily email digest and your homepage feed. The company is also working on Hapta, an accessible lipstick applicator that helps those with limited hand and ...

L'Oréal has returned to CES to unveil two makeup devices. HAPTA is a handheld, motorized applicator that the company created for people with limited hand and arm mobility. L'Oréal's Lancôme brand will ...

Many of us swipe on our favorite lipstick, mascara or blush in an easy breezy manner, without much physical effort. But there are millions of people for whom applying makeup poses a much bigger ...

In the beauty industry, performance defines success. From the first mascara stroke to a flawless finish, applicators play a ...