Dive into the world of Google ad auctions and unlock the secrets behind ad placements and costs. Discover why CPC may not be the most valuable metric to evaluate your advertising success. Since the ...

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ben Epstein, engagement manager at Jounce Media. Auction duplication is the new ...

First-price auctions are coming to Google AdSense. The change will go into effect later this year, Google shared in a blog post on Thursday. Google Ad Manager and AdMob have already switched to a ...

The Media Rating Council (MRC) this morning issued a final version of its so-called "Digital Advertising Auction Transparency" standards, effectively ratifying a draft it released in September 2025.

Ginny Marvin, Google's Ads Liaison, said again "Ad Strength is not used in the auction." She wrote this on X in response to an article on Search Engine Land named Google explains why Ad Strength is ...

In 2010, a Google product manager named Scott Spencer gave an interview explaining Google’s use of “second-price” auctions to place ads across the web. In a second-price auction, the highest bidder ...

Nearly two years ago, executives at OMD Worldwide, an Omnicom agency, approached the Media Rating Council (MRC) and then began developing standards to bring transparency to the ad industry. Now the ...