Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), today announced a major step forward in modernizing audience measurement for Out of Home (OOH) advertising with ...

WPP research and data unit Kantar continues to restructure around strategic alliances giving it a better footing in the global audience measurement marketplace, this time striking a deal with digital ...

Add Yahoo as a preferred source to see more of our stories on Google. As we’ve gotten deeper into the streaming era, it’s become ever clearer that the controversy over audience measurement is not ...

We are pleased to continue working with Nielsen to support cross-platform measurement and to help ensure that brands and ...

EntTelligence announced the launch of CAPTIVE, a new analytics platform designed to deliver verified reach measurement for in-theater advertising. Built on EntTelligence's proprietary theatrical data ...

India’s revamped TV ratings framework introduces stricter norms, higher accountability and competition, potentially reshaping ...

Renewal includes measurement of local TV stations, national networks, regional cable channel, and national unwired network. NEW YORK, April 12, 2023 /PRNewswire/ -- Nielsen, a global leader in ...

As ad supported media choices continue to expand, a number of audience measurement providers have been seeking a better method to capture ad exposures across all video and audio platforms.

Though the new policy is aimed at modernizing and expanding audience measurement to include linear and connected TVs in a ...

RESTON, Va., July 30, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced comprehensive measurement of ...

Paramount Global (NASDAQ:PARA) is on the verge of ending its reliance on Nielsen for audience measurement. The two companies have been negotiating for months but remain far apart on pricing as their ...

The Financial Times reports top media companies and marketers are working on their own consortium to break the grip of the dominant force in the TV audience measurement business–Nielsen. Media ...