You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Dan Whateley Every time Dan publishes a story, you’ll get an alert straight to your inbox!

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Dan Whateley Every time Dan publishes a story, you’ll get an alert straight to your inbox!

Virtual and augmented reality are technologies most often associated with gaming. But more recently, they've been used in the realm of marketing to transform the consumer experience in new and ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

Manchester United is one of the first brands to partner with the newly launched Facebook developer platform for augmented reality, Camera Effects. "We are making the camera the first augmented reality ...

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a leading provider of augmented reality (AR) solutions, is proud to announce its partnership with Street Art for Mankind (SAM), a non-profit ...

Last week Meta, the social media company formerly known as Facebook, removed some of its augmented reality effects and applications, such as avatars and filters, from Facebook and Instagram in ...

Apple AR glasses are reportedly holding in the prototype stage. Apple’s much-rumored AR glasses reportedly suffered a setback and might not be out as soon thought. The wearable augmented-reality ...