HERSHEY, Pa. — Hundreds of farmers from across the state gathered in Hershey on Monday to kick off the Pennsylvania Farm Bureau's 71st annual meeting. Part of the three-day event at the Hershey Lodge ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related terms ...

No audio available for this content. Photo: ipopba/iStock / Getty Images Plus/Getty Images The surveying profession has experienced a plethora of advancing technology over the past two decades and it ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

State Farm today (Nov. 4) launches an augmented reality (AR) treasure hunt for mobile users to find more than 500,000 virtual footballs, according to an announcement emailed to Marketing Dive. The ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

The evolution of technology continues to reshape our world at a significant pace, with each innovation unlocking new possibilities and changing the way we live, work and interact. As we look to the ...

Artists, record labels, and music marketers are creating custom filters to promote songs, as augmented-reality effects take off on social media.

Co-Founder and COO at VR Vision Inc an immersive technology group that is developing virtual and augmented reality solutions for the future. When you hear about augmented reality, you might think of ...

“Simultaneous to the evolution of ML and AI systems, virtual reality (VR) and augmented reality (AR) systems are quickly developing as new mediums for interacting with a digital environment. VR ...

While augmented reality (AR) may seem like sci-fi jargon, and associated with expensive, experimental devices like the Microsoft Hololens, in fact, augmented reality is widely available, and has been ...