Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Sometimes, the most unexpected pairings wind up being classics. An easy one is the classic mashup of chocolate and peanut butter. (Although apparently some people are more fond of peanut butter and ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

What is B2B content marketing? Explore the benefits and current trends in B2B content marketing that will help your business ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. Traditionally, B2C and B2B selling have been seen as relatively ...

Adobe is one B2B brand that has successfully created a content strategy focusing on much more than its own product lines. Want more success in B2B marketing? Start thinking like a B2C marketer. Far ...

Historically, B2C led with creativity and cultural fluency, but sometimes lacked operational discipline. B2B excelled in ...

Global digital services leader TP (ex-Teleperformance) announced today it was named a Leader in both B2B sales and B2C sales in Everest Group’s 2025 Sales Services PEAK Matrix® Assessment.

As Dr Mumbo featured on Wednesday, the Norwegian Consumer Council has made a wonderful new ad called “Make it shitty”. It spoofs “enshittification”, a term coined by Canadian journalist Cory Doctorow ...