While B2B organizations have embraced the idea of customer-centricity, many have yet to adapt to the reality of customer behavior. That’s resulted in millions of marketing dollars being misspent and ...

A new report in partnership with Bain & Company suggested that brands need to win over key decision makers to drive revenue.

Why is it that B2B customer experience (CX) ratings fall so far behind their equivalents in the B2C market? Global consulting firm McKinsey reports that B2C companies tend to receive satisfaction ...

B2B retail differs from consumer commerce by more than cart size. The expectations around payment, invoicing and account ...

In the B2B sector, customer experience is frequently misclassified as a sentiment exercise. Leaders invest in customer journey mapping and digital portals, yet they are often blindsided when satisfied ...

Anyone who has been involved in a B2B sale knows how complicated and frustrating the entire process can be. In fact, CEB asked thousands of senior executives at companies around the world to describe ...

There is substantial evidence correlating positive customer experience with business growth. Most customers spend more as a result of a positive customer experience, and more than half of customers ...

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...

Today’s buyers are busy online. They do their own research, listen to peers and digest content all day long. Take note. In order to succeed as a salesperson, you need to know exactly who your customer ...

B2B creative has always been shaped by whoever was last in the room. With AI taking over targeting and distribution, the ...