What trends are you seeing in the Color Cosmetics category—in general and specifically, as far as Packaging? Lauren Ryder: ...
Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...
Research conducted at the University of Vaasa paves the way for smart packaging that indicates product condition through color-changing printing inks. Doctoral researcher Jari Isohanni investigated ...