Don Dodds, Founder at M16 Marketing & PIEARM.AI, is a leading marketing technologist on a mission to help marketers and businesses grow. In digital advertising, where trust and transparency are ...

Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has since seeped into new categories, jumping from finance to ...

Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper research, advertising ...

The rise (and fall, and rise, etc.) of cryptcurrencies like Bitcoin and Ethereum brought mainstream attention to blockchain technology. And advertisers and online publishers hope blockchain-based ad ...

Advertising influences how consumers perceive brands, products, and even themselves. Given the data-driven and algorithm-rich, always-connected nature of today’s world, the concern is not merely how ...

Investors love disruption because it often means high valuation in a young startup. The chance to get in on the ground floor of a disruptive company is intriguing because a relatively small input of ...

Losses incurred due to ad fraud are expected to reach $23 billion this year and including indirect economic and social costs could reach $30bn, according to a report by cybersecurity firm, Cheq. Yet, ...

Blockchain tech has expanded beyond recording cryptocurrency transactions. Telecom companies, transport and logistics firms, retailers, healthcare providers and media companies use blockchain daily ...