The journey from a startup to a successful enterprise is challenging yet immensely rewarding. One key element that can ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

How do you use your personal brand to attract new opportunities and collaborations? We asked industry experts to share the steps they take to position themselves for success. From crafting a ...

Julie Casteel is the Chief Strategic Accounts Officer & CMO at ibex, a global provider of BPO and customer engagement technology solutions. Creating a brand that rises above the noise in today’s ...

Inbound tourism serves as a critical indicator of the international competitiveness of a country or a region's tourism industry. It is also a symbol of leading global tourism destinations, and a ...

Establishing a brand is one of the most important investments that a business can undertake in order to have a foothold in the marketplace. While it would seem to be a hefty cost in the start, the ...

Google Business Profiles (GBPs) have become essential for local search visibility, customer confidence, and driving foot traffic, especially for businesses with dozens or hundreds of physical ...

Alysammy has officially rebranded as Kineteck, marking a pivotal moment in the company’s evolution. This transformation underscores a renewed dedication to delivering outstanding digital services ...

I grabbed lunch recently at Taco Bell since it is one of my guilty pleasures. It shockingly ended up costing over $15. Although I was caught off guard, I shouldn’t have been that surprised. The higher ...