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One day after Twitch announced sweeping changes to how streamers are allowed to advertise, the company is backing off. On Tuesday, Twitch announced updates to its branded content guidelines — the set ...

Every community has its hidden gems – the family who turned a lifelong hobby into a business, the café where old friends reconnect, the volunteer whose efforts for a local charity helps shape the ...

There’s no denying the increasing adoption of branded content in today’s marketing environment but understanding its real power is in mobile, according to a new report from content technology platform ...

AI-generated content is now a standard part of many marketing workflows. Teams are experimenting with different approaches and learning how to get better results. AI-generated drafts often sound ...