To continue reading this content, please enable JavaScript in your browser settings and refresh this page. It’s no secret that we’re all bombarded by advertising ...

The Branded Content Marketing Association (BCMA) says it has secured cross-industry support for its service to provide a universally accepted measurement tool to all forms of branded content activity.

What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

We’ve all seen influencer posts marked “AD” come across our digital feeds. At first, these posts were revolutionary for capitalizing on social media’s relatability factor to advertise brands and ...

Nowadays the world is awash with publishers. News and entertainment broadcasters generate content to be disseminated across TV, print, and online; friends and family post personal histories on our ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...

Advertising executives Mark Alfieri and Pat Patregnani are hoping to disrupt the traditional advertising agency model with BrandStar, a new female-focused "multi-screen, branded content marketing and ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...