Why Vision Statements Fail To Change How People Actually Work

Vision statements inspire, but tension drives execution. Learn why great strategies start by naming the friction they exist ...
The Chronicle of Philanthropy

Stop Writing Vision Statements. Do This Instead.

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...
Entrepreneur

Mission vs. Vision — Here’s How Your Success Depends on This Distinction

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...