There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Aaron Biggs, VP of Revenue at Summit, is a tenured technology leader with expertise in growth, go-to-market strategy, and customer success. The way buyers make decisions has changed dramatically. They ...

Advertising has deep historical roots. As far back as the 17th century, newspaper ads already had become familiar as a widespread tool to get non-personal messages to the public. Over the years, ...

Word of mouth has always been an effective marketing tool for business. In 2013, that word of mouth is just as likely to come from a social media website or smartphone application as from a neighbor ...

The oldest members of Generation Z are turning 21. The post-Millennial generation, born between 2001 and 2019, is starting to graduate from college, drink legally, and make major purchases. There are ...

Nearly half (49%) of consumers view the overall trend of brand activism positively, with 17% having a negative view and 34% remaining neutral, according to a survey by market research firm Piplsay.