When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...

Many marketers consider email marketing the most effective form of digital marketing. But, as with any tool, the results you get from it depend on how well you use it. Think of it like a fast car: ...

TikTok is one of the fastest-growing social media platforms of 2019: The app's monthly installs surpassed those of Facebook, Instagram, YouTube, and Snapchat this year. All indications are that its ...