Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

1. Reduce friction. Make the desired behavior easier than the old one. Adjust meeting practices, deadlines, and norms to support new routines. 2. Shape environments. When the cues around people ...

India’s relationship with health is undergoing one of the most meaningful shifts in a lifetime. For years, most people relied on instinct to understand their bodies—estimating sleep quality, guessing ...

Understanding, predicting, and changing behavior is the holy grail of managers, politicians, and academics alike. I sat down with eminent social psychologist Prof Saadi Lahlou of the London School of ...