Chupa Chups leans into its notoriously stubborn packaging with a new marketing campaign The candy brand partnered with agency BBH London to create an indestructible lollipop While the bulletproof ...

BBH has created an OOH campaign, “No More Wrestling” to show how easy it is to open Chupa Chups lollipops. That's important for fans, who often struggle to open the wrapper. That theme is underscored ...

Chupa Chups has launched a new easier-to-open wrapper – but in order to reach it, audiences are challenged to conquer the Chupa Chups Impossible Chupa Chups has been listening to its audience. After ...

Chupa Chups has been listening to its consumers. It knows its wrappers are hard to open, and now it’s made ones that are impossible to rip into. The lollipop brand has just made its wrappers a whole ...

After years of consumer conversation, Chupa Chups is rolling out a new Easier-to-Open wrapper across its core range, as it looks to improve the shopper experience and drive renewed growth in the ...

This story was originally published on Packaging Dive. To receive daily news and insights, subscribe to our free daily Packaging Dive newsletter. Spanish candy brand Chupa Chups heard consumers’ ...