Perfetti Van Melle has launched a range of chewy sweets under its Chupa Chups brand in the UK. After what the confectioner called a "successful launch" in the US, Airheads, a line of chewy, ...
Chupa Chups marketing director Mark Stangroom has been made chief marketer at the lollipop-maker’s new UK joint venture with Fruitella-owned Perfetti van Melle. The deal was announced last month.
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