A look at Colgate's spin on the age old practice of using charcoal to whiten teeth Taking a break from white, red and blue – shades typically found on toothpaste tubes, Colgate’s new variant of ...

Red Fuse Communications has designed an innovative, disruptive campaign turning everyday objects black in colour, to launch Colgate's new 'charcoal' toothbrush. The execution was done by Candid ...

CNN — Colgate has announced a review of its toothpaste brand Darlie, which once featured a smiling White man in blackface, as companies around the world reconsider their use of racist stereotypes ...

The objective of the campaign was to create disruption, leveraging the colour black and create conversations around a low involvement category like toothbrushes. The world is not black and white, but ...

Thinking of switching to charcoal toothpaste? Here’s what to know before brushing. We break down the real pros, cons, and the best charcoal toothpastes you can buy in Nigeria. Many charcoal ...