Our palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history. UB’s signature blue and white dates back to 1886, 40 years ...

Although our color system is monochromatic, in certain instances, another color may need to be used. For those circumstances, we have developed this set of secondary colors. These colors should be ...

The color palette on college campuses is changing. Thanks in part to a big jump this fall, the number of students of color going to college is way up. From suburban community college campuses to small ...

These hues are key to this aesthetic.