Adaptable roadmap essential. Building, borrowing, or buying capabilities key for dynamic digital commerce strategy. Investment priority shifts. CMOs focus on enhancing digital commerce capabilities, ...

Manufacturing buyers have evolved from legacy sales channels of personal sales networks and trade shows to doing the vast majority of their research online before they even talk to a prospective ...

Gartner research shows that three-quarters of digital commerce leaders report being forced to pivot into new digital commerce channels in response to the COVID-19 pandemic, leading to an explosion in ...

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has published the first version of its Pan-European Retailer Digital Advertising ...