For most of the last decade, marketing culture was obsessed with virality. Every brand wanted ‘the moment.’ The breako ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

As customers fragment, general market marketing is capping growth. Here’s why trust and relevance now determine which brands ...

Looking to differentiate in the sportswear market, Asics is pushing marketing at a board level and using regional insight to ...

Las Vegas, NV - January 15, 2026 - PRESSADVANTAGE - Press Advantage, a leading press release distribution service, has ...

APR, a marketing production advisory, shares its story on how it implemented a strategic audit and mitigation plan that saved ...

The way people engage with brands online isn’t straightforward anymore, especially with the rapid growth of generative AI tools and the evolution of Google. The new audience journey is a multimodal ...

Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, building familiarity and trust over time ...

“A great content brand is a lot like a great product brand: you win if you serve the customer (audience) better than the other bastards. It’s hard for traditional B2B marketers to do this — we’re ...

When your metrics are under the microscope and pressure is mounting to show immediate results, it's tempting to double-down on what's measurable. Click-throughs. Conversions. Cost per acquisition.

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or ...

The argument for global brand consistency has always sounded seductive. Efficiency, centralised control, and a homogeneous ...