The Superman logo is one of the most instantly recognizable symbols in the world. Yet, even the most dedicated Man of Steel fans might not know the fascinating origin story behind this timeless design ...

In the ever-evolving world of technology and design, even the most traditional brands are finding themselves in need of a refresh. Cracker Barrel, a beloved American restaurant and retail chain known ...

We've seen lots of backlash from sports fans over the years when teams have adopted simpler, more modern logo designs. The trend towards more minimalist designs has sometimes seen much-loved emblems ...

If you've paid attention to any sort of design over the last 12 months, you'll have noticed something quite profound. Put simply, the logo is evolving. And we wouldn't be surprised if a new contender ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

New Delhi: Wipro Ltd, India’s third biggest software services firm, has redesigned its brand identity, abandoning the iconic rainbow flower logo with the tagline ‘Applying Thought’. Designed by WPP ...

Fashion logos come in all forms – from intricate heritage designs to timeless graphic emblems. In such a diverse industry, a unique logo is key to standing out from the crowd. Some enduring fashion ...

Logo Rewind, a new book by designer, researcher, and educator Darren Leader, brings together over 200 trademarks from medieval-era Norwich in England and studies their impact on modern logo design.