Switch off your light for an hour at home, the environmentalist World Wildlife Funds asks of you. Since 2007, WWF has conducted a global campaign to convince individuals to turn off their lights for ...

Big companies are no strangers to very public mistakes: Tone-deaf advertising, faulty products, and corporate scandals are just a few of the most common. Some notable public relations crises that have ...

The last couple of years have shone a light on the importance of ESG, accountability and transparency, and merging creativity with data. We also witnessed the dangers of purpose-washing amid increased ...

My LinkedIn feed is a tale of two distinct professional migrations. On one hand, I am seeing Millennials accelerating their entrepreneurial timelines. On the other hand, I am fielding a surge of calls ...

But it’s all just a party trick. That’s because the value of AI in communications rests only partially on content creation. The real value hinges upon AI’s ability to fundamentally change the workflow ...

29 May 2012 Marcus Evans launched the Strategic Corporate PR conference scheduled to take place on the 25 th and 26 th of September 2012 at the Hyatt Regency Dubai. The communication industry has ...

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) plays a pivotal role in shaping a company’s image, managing its reputation and building strong relationships with ...

In today's digital age, people no longer buy into businesses alone; they buy into personalities, lifestyles, perception, and authenticity. Over the years, I have come to understand that one of the ...

Tesla, contrary to conventional corporate wisdom, refuses to offer the media access to a PR department. Such a department doesn't exist. After dissolving the company's PR team last year, Tesla became ...

Proving the link between investment in corporate communications and business outcomes has always been hard. But it is getting easier. Especially in times of economic uncertainty, the value of ...