A fascinating shift is occurring in consumer behavior, with recent studies showing that feeling an emotional connection with a business may matter more than customer satisfaction to today’s consumers.

Restaurant industry prices have increased on average by 60 percent since 2014, which means higher costs and often less happy customers, with three in four now considering fast food a “luxury” purchase ...

When brands can create an emotional connection with consumers, it helps to create trust and a deeper level of engagement between them. Consumers who feel emotionally connected to a brand are more ...

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers. Building brand loyalty now hinges on creating an ...

Storytelling is not just a tool, it's a potent strategy that breathes life into a brand and creates emotional connections with customers. It's about humanizing a brand, presenting it as more than just ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

In the ever-evolving landscape of restaurant marketing, brands are constantly seeking innovative ways to capture the attention and loyalty of their target guests. One trend that has gained significant ...

Subject matter experts run the risk of losing their audience to overly complex and scientific messaging, as is the case in many technical industries. After all, what’s exciting to an engineer may not ...

With branding at the forefront of every marketing strategy, finding the balance between AI and genuine human interaction will help brands foster authentic connections and enhance the customer ...