Advertisers are facing mounting pressure to produce high-quality images and videos at scale. Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the ...

Google Ads is rolling out text guidelines for all advertisers globally in AI Max. We thought the rollout started more broadly last October, after it was announced last September, but now it is really ...

Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...