Imagine sitting down to write, staring at a blank page, and feeling the familiar pressure of crafting the perfect sentence. Now, picture an assistant by your side—one that can brainstorm ideas, refine ...

Set concrete time limits for routine tasks so you don’t spend too much time on them. Designate specific time blocks for your repetitive tasks, preferably when your creativity is lowest. We all have ...

Agency teams are under pressure to move faster, deliver sharper work and manage a growing mix of AI-enabled tasks—all without losing strategic rigor or creative edge. As GPT models become more capable ...

When I think about progress, I know the reality of doing one thing. We can only do one thing at a time. We might think we can multitask, but our brains are only capable of successfully doing one ...