Several tech companies have AI elements or spots entirely made by artificial intelligence in the 2026 Super Bowl. It's a ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

Christophe Collet founded S4M in Paris in late 2011. The company quickly became a key mobile partner for many of the most prominent media agencies in the French market. Today, S4M continues to expand ...

2026 will be the year that we really start to see AI-generated commercials and marketing content everywhere. 2026 will be the year that we really start to see AI-generated commercials and marketing ...

The world of advertising is undergoing a transformative evolution, primarily driven by the advent of artificial intelligence (AI). No longer just a tool for optimizing search algorithms or chatbots, ...

The Red Lab study says that contrary to concerns that AI ads might generate low-intent or curiosity-driven clicks, the research found that quality of engagement remained strong ...

Forbes contributors publish independent expert analyses and insights. I cover digital trends in travel, media and entertainment. As we experience the ups and downs in the use of AI in business, an ...

With the 2025 Cannes Lions International Festival of Creativity rapidly approaching, industry leaders, creatives and innovators are gearing up for a week of groundbreaking insights and unparalleled ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

Dead or Alive? by Uncommon Creative Studio. With the D&AD Awards and festival fast approaching again, we decided to ask some of our jury pre ...

Are you a print subscriber? Activate your account. 1 day 14 hours ago By Ad Age and Creativity Staff - 1 day 18 hours ago By Geno Schellenberger - 1 day 19 hours ago By Ad Age Studio 30 - 1 day 20 ...