To begin with, I’ve renamed this area of interest cross-channel marketing, as opposed to multi-channel marketing. Anyone can do multi-channel marketing. Any retailer that has a storefront sends out ...

With most customers coming from online sources, entrepreneurs now need to focus a considerable amount of their time and marketing dollars on tools like social media, email marketing and online ...

AI made waves in 2023 with the rise of generative AI (GenAI). Now, in 2024, we're moving beyond the basics. AI is getting personal by creating detailed customer profiles that understand motivations ...

United States, 2nd Jul 2024 - In today's fast-paced digital world, reaching and engaging customers effectively has become more challenging than ever. With consumers interacting with brands through ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Opinions expressed by Digital Journal contributors are their own. Successfully reaching your audience online requires more than just a single platform or channel. To maximize your marketing efforts, ...

AI is changing how people find and engage with content – but the core signals that drive visibility haven’t changed. This article shows how search marketers can stay competitive by combining proven ...