Few brands are so deeply associated with Christmas imagery as Coca-Cola. Over the course of almost a century, Coke did not simply create marketing around Christmas, they created Christmas marketing.

At a recent preview tour of “Coca-Cola Stories,” Jacquie Wansley, director of public affairs and communications at The Coca-Cola Company for the past 28 years, wore a Coca-Cola-red tweed jacket and ...

Since it was founded in 1886, the Coca-Cola company has constantly invented and reinvented its iconic brand, which now reaches almost every corner of the world. Long before the company was creating ...