The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

Inbound marketing with magnet attracting people, sketch outline vector illustration isolated on white background. Promotion in social networks and customer acquisition. With two decades of experience ...

SAN DIEGO & LONDON--(BUSINESS WIRE)--SimplicityDX, the edge experience company, today announced new research showing that escalating customer acquisition costs are impacting e-commerce profitability ...

C3.ai's management spends a large portion of its revenue on customer acquisition, which is concerning. At last count, every dollar of its revenue was spent on SG&A expenses. As the company switched to ...

IRVING, Texas--(BUSINESS WIRE)--As companies increasingly turn to AI-powered customer service to reduce costs and increase efficiency, they risk alienating a large portion of their customer base if ...

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

Too many new startup founders think the quickest and most consistent path to continued growth is customer acquisition. They get on a very expensive treadmill of conquest marketing, where they’re ...

In the intricate tapestry of business metrics, CAC stands out not just as a measure but as a philosophy, guiding businesses toward both profitability and meaningful customer engagement. Every dollar ...

Acquisition combines NiCE’s purpose-built CX AI platform, CXone Mpower, with the enterprise leader in conversational and agentic AI, enabling organizations to accelerate AI adoption in customer ...

SOFIA, Bulgaria--(BUSINESS WIRE)-- Accenture (NYSE: ACN) has agreed to acquire GemSeek, a leading customer experience analytics provider helping global businesses understand customers through insights ...

NiCE Ltd., a publicly traded provider of contact center software, today announced plans to acquire rival Cognigy GmbH for $955 million. Shares of NiCE rose more than 4% on the news. The jump may have ...