All told, it's pretty clear to Target that a big shift is happening in the context of consumer spending. The fact that Target ...

Kohl’s (KSS) continues to suffer from a concerning pattern of customer behavior that has impacted its sales for several financial quarters, and the retailer is betting on a bold new plan to reverse ...

CCF (formerly known as Clarity Coverdale Fury) is an independently-owned advertising and creative communications agency focused on consumer behavior change. For 45 years, CCF has been helping brands, ...

Market change refers to the dynamic and continual evolution of marketplaces due to a variety of factors. Those factors include: Technological Advancements: Innovations in technology can rapidly alter ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

The ad industry has only recently started to focus on its responsibilities around climate action – both in its operations and more importantly in using its superpowers to change behavior. There are ...

Artificial intelligence is forecast to generate $3.9 trillion in business value by 2022 -- up from $1.2 trillion in 2018, according to the research firm Gartner. The technology remains on track to ...

RERE reported Q2-24 results with strong topline growth and improved margins. ATRenew is positioned well for continued growth, driven by the notable consumer behavior change in China. Maintain a buy ...

Led by Suzanne Shelton from ERM Shelton, this playbook guides brands in effectively communicating circular products and services. It emphasizes benefits of circularity beyond sustainability, providing ...