The gap between brand vision and positioning and customer perception isn’t always obvious at first. But it can be damaging. Over time, it can weaken loyalty, erode trust, and open the door for ...

This post is part of the On the Margin blog. Consumer views of quality and value at Chipotle Mexican Grill Inc. remain low nearly two years after a series of food safety incidents hammered sales, ...

The primary purpose of a QA program is to ensure that your products meet the expectations of your customers. If your products fulfill the functionality you claim, continue to work without problems ...

The physical environment of your company can have a substantial impact on the way your customers or clients feel about your business. This can have a positive or negative reflection on perception and ...

The blowout of a college basketball star’s shoe Wednesday underscored how consumer perception of safety and quality can weigh heavily on a company’s reputation.

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...