First, sit down and clearly outline your goals for your referral program. What does success look like for you? Do you want a clear change in sales after a year, two years or five years? Will you ...

Word-of-mouth is one of the cheapest yet most effective methods of marketing, and it works for salons. Your current clients are your best referral source when they tell friends and family how pleased ...

Referrals are a lot more important to your customer management strategy than you may think. In fact, research shows that CEOs rate customer management as one of the top five decisions they are facing.

If you want to grow your business, there’s no need to rethink your entire sales or marketing strategy. Instead, work toward the goal of generating more customer referrals from the satisfied customers ...

Opinions expressed by Entrepreneur contributors are their own. In many businesses, referrals are viewed as an organic byproduct of the company successfully doing its job. If you exceed customer ...

Having a referral program is one of the most effective ways to get more customers down the sales funnel. A study found that referral marketing is trusted by 86% of customers, making it the most ...

Referral campaigns work best when they are associated with a good product that satisfies the target market’s needs. Studying recent mobile growth trends can show you how to reduce customer acquisition ...

“According to a report by Nielsen, 92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising, and people are ...

Referrals have long been known to be effective due to the trust customers place in recommendations from friends and family. However, our new research suggests that customer referrals are even more ...

Opinions expressed by Entrepreneur contributors are their own. The cost of customer acquisition can fuel successful growth or lead to the demise of companies, particularly startups that have limited ...