There's nothing more important than customer success in today's digitally connected economy - but how are you defining it? At diginomica, one of our pet peeves is the mischaracterization of customer ...

The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

Let’s face it — people change. Much like your business is made up of constantly evolving people, your customer base is too. Because your customers’ needs change, your company should have a customer ...

When B2B marketers think about how to focus their marketing activities and improve their funnel, they often start by asking themselves who their customers are. This question used to be quite difficult ...

Closing this gap between talk and action is the key to genuine customer-centricity. Try to shape an environment where every customer interaction resonates deeply. Imagine a world where mattresses aren ...

The quality of the encounters that customers have with a vendor, whether online, on the phone or in person. Needless to say, if the customer experience (CX) is good, customers are likely to purchase ...