Increasing awareness about eye care, self-grooming, aesthetic appeal among women is likely to fuel growth in the DIY eyelash extension market. Players are promoting their products among millennial ...

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LAST week I was scrolling on TikTok and I came across a beauty hack: DIY at home eyelash extensions. The video has obviously blown up with now 8 million views and counting. In it, @Mellbenish says the ...

At this point in my beauty career, there’s virtually no eyelash product or treatment I haven’t tried. Lash lifts? Done it. Eyelash extensions? Yup. False eyelashes? I’ve got a drawer so full of them, ...