Google kicked off NewFronts with a glitzy presentation so it could strut its streaming stuff beyond its YouTube offerings. Meaning it heavily focused on its ad buying platform, Display and Video 360 ...
Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that DV360, its demand-side platform, has already adopted the IAB ...
Google is introducing a slate of new AI tools into DV360. - Muharrem huner/Getty Images Google today announced that it is integrating new generative AI solutions-in addition to a retail media solution ...
El SEGUNDO, Calif., April 09, 2025 (GLOBE NEWSWIRE) -- Shirofune, a leader in automated ad management technology that services major advertising agencies worldwide, including Dentsu, is pleased to ...
Collaboration with Google to deploy DV360 enabling Google Ad Manager Programmatic Guaranteed ads to previously non-targetable households, helping to transform the global linear TV landscape.PRINCETON, ...
OzTAM will integrate the Google Display & Video 360 (DV360) as the latest demand-side platform (DSP) partner for its programmatic data enablement service, VOZ Streaming. Google DV360 becomes the ...
Neil Dhanowa, former global head of Display & Video 360, resigned in mid-August from Google to help build Microsoft’s AI advertising strategy. Dhanowa expressed enthusiasm for the opportunity to work ...
Google has extended Google audiences to Connected TV (CTV) devices in a bid to unlock more CTV inventory in its demand-side platform (DSP) DV360, the tech giant said in a blog post. Google believes ...
Swirl, the mobile interactive display ad format that Google started testing last year is now available globally to Display & Video 360 customers globally. Users can rotate, zoom and expand 3D elements ...
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