Despite the hype surrounding automation and machine learning, managing a PPC account requires human hands on the wheel. If anything, all these capabilities make it more complex. So set and forget, but ...

These thoughts will sometimes race through my head when I’m sitting down to focus on social media time. I’ll fire up Twitter and Facebook and Buffer and want really bad to ensure that I’m covering all ...

Planning is not an exciting topic, I admit. Yet, I wrote a book recently on the topic of planning, introducing a framework for doing it for digital marketing. Over the two decades of my career, I have ...