When asked about their main challenges in adopting AI over the next two years, C-suite leaders cited data issues as their top ...

The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

As businesses wait for artificial intelligence to mature, there is an opportunity to start implementing the data and functionality that is readily available now. Planning and delivering a complex, ...

Today's businesses are overwhelmed by data, but the challenge is turning this information into meaningful insights that drive growth. Artificial intelligence (AI) is helping organizations transform ...

It’s hard to ignore the elephant in the room: Generative artificial intelligence pretty much dominated the conversation in 2024, and going forward that’s not likely to change anytime soon. With all ...

In today’s modern world, data drives most major business decisions — including marketing campaigns, new product development, technology automation, pricing strategy and more. The University of Wyoming ...