Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

It unlocked for sports -- the NFL, ‘Sunday Night Football” -- all the undercounted viewers under that old panel-only approach,” said Jorge De La Rosa, NBC Sports’ SVP/research. “Generally, it’s great ...

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

The right WMS KPIs help you measure for success in ecommerce operations (Photo credit: William Warby on Unsplash) How are you leveraging your WMS KPIs? The answer can dictate your level of success in ...

Cinemark Theatres on Tuesday said it extended its deal with data analytics and measurement provider EntTelligence. The deal enables EntTelligence to deploy its platform, which provides detailed ...