“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Downie, senior vice president and ...

Learn the definition of data quality and discover best practices for maintaining accurate and reliable data. Data quality refers to the reliability, accuracy, consistency, and validity of your data.

Many organizations nowadays are struggling with the quality of their data. Data quality (DQ) problems can arise in various ways. Here are common causes of bad data quality: Multiple data sources: ...