‪McBride Sr.’s roots in the haircare industry go back to 1973 when he co-invented Sta-Sof-Fro, the very first product designed and marketed to moisturize and soften the Afro. Before Sta-Sof-Fro hit ...
Wearing an afro has long been a symbol of resistance—presented on the likes of Angela Davis, the Black Panther Party, and Diana Ross. But, there was something missing. “The natural hair movement was a ...
Ledisi hits the nail on the head when it comes to natural beauty. So it’s no surprise the hit singer is the new brand ambassador and first celebrity spokesman for Design Essentials Natural. For years, ...
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