In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

First published in 1993, this practical book with examples of successful direct-mail packages has been updated with new letters, a discussion of the impact of the Internet, and a history of the ...

Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct mail letters, and newsletters, all in favor of digital products.