Soap manufacturers attempt to respond to consumer expectations by selling their products mainly through traditional classes of trade where consumers expect to find such products. These traditional ...

Amazon appears to be single-handedly taking over the retail world, but what’s less well known is that a good portion of the products displayed on Amazon’s endless pages are actually offered up by more ...

Vertical marketing systems are ways that companies work together to streamline marketing for an entire distribution chain. These types of processes typically reduce costs and increase profit, while ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...